Scott Sasso: 10.Deep Founder's Story & SZA Relationship Explained

Was it a simple act of rebellion, a spark of artistic vision, or a strategic gamble that launched a streetwear empire? The answer, as it often is with creative endeavors, is a complex blend of all three, and it all began with a name scribbled on a dorm room wall: 10.Deep.

The year was 1995. The place: Poughkeepsie, New York, specifically, Vassar College. It was there, early one morning, that Scott Sasso, a young student with a vision, scribbled the name "10.Deep" onto a piece of notebook paper. Taped to his dorm room wall, that simple act of defiance and aspiration marked the genesis of what would become a seminal force in the streetwear scene. From those humble beginnings, Sasso, a designer, artist, and the creator of Lauren Ipsum Sstudio, nurtured 10.Deep into a brand that would resonate with a generation, influencing fashion, art, and the cultural landscape. The journey, however, has been far from linear, filled with triumphs, challenges, and a recent parting of ways that leaves many wondering what the future holds.

To understand the full scope of Scott Sasso's impact, one needs to look beyond the label itself. The brand, which started in the mid-90s, managed to carve a distinct identity by fusing fashion with a strong ethos. It embraced a DIY sensibility and a commitment to quality, but perhaps more importantly, it fostered a sense of community. It wasn't just about the clothes; it was about the lifestyle, the attitude, and the shared experiences that bound its followers together.

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Vice, in one of its many insightful features, caught up with Sasso to delve deeper into his world, exploring everything from his initial departure from 10.Deep in 1996 to the evolution of his designs. It was a conversation that touched on the influences that shaped his creative vision and the challenges and triumphs that defined his journey. The discussion offers a rare glimpse into the mind of a designer who not only understood the power of aesthetics but also the importance of narrative and context.

Now, as the dust settles on the recent developments, Sasso finds himself "out in the world searching for what's next." Having been "off this wave going on 5+ years," the spirit of innovation and entrepreneurship still burns bright, a testament to his enduring creative force. His influence extends far beyond the initial decade of 10.Deep's rise, as his designs found their way onto some of the biggest names in the industry.

The story of 10.Deep is, in many ways, the story of Scott Sasso. For twenty years, he was at the helm, an "enigmatic designer and brand leader who still designs most of the collection for the brand, as well as overseeing the rest of the operation." His dedication, his vision, and his hands-on approach were instrumental in shaping the brand's identity and its enduring appeal. The "20 years of dedication" stand as a testament to his commitment, passion, and the profound impact he had on the streetwear landscape.

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The narrative surrounding Scott Sasso often highlights his ability to wear many hats. He's been described as a brand builder, marketer, strategist, designer, and leader. His multifaceted skill set allowed him to be intimately involved in every facet of 10.Deep's operation, from the initial concept to the final product. His story is one of someone who was "privileged to have participated in the process of building genre-defining brands and cultural movements."

The announcement came via Twitter in recent times; the founder of 10.Deep, announced that he was no longer associated with the brand he launched in 1995. The implication, as many observers interpreted it, was that Sasso had lost control of the brand to investors. In the statement he wrote, "today my ties to 10.deep were severed once and for all." This marked a poignant moment, signaling the end of an era and raising questions about the future of the brand that he had poured his heart and soul into for so long.

The brands longevity can be seen in its distinct aesthetic and its ability to resonate with a loyal following. Its designs have become synonymous with a particular aesthetic, blending street culture, art, and a sense of rebellion. It wasn't just clothing; it was a visual statement, a form of self-expression, and a reflection of the cultural landscape. 10.Deep played a pivotal role in the evolution of streetwear, influencing trends and inspiring countless other brands.

Beyond his work in fashion, Sasso is also connected to other endeavors. Notably, he is also the owner and operator of home inspection services, including a team of certified inspectors with decades of building and inspection experience. This suggests that he's always embraced multiple projects and opportunities, demonstrating a dynamic approach to business. Sasso combines this experience with energy inspections to provide a full-spectrum service that sets it apart from its competitors.

While Scott Sasso's professional accomplishments have garnered considerable attention, his personal life has also become the subject of public curiosity, especially given his connection to a global icon. Very little is known about his personal life, but his name has surfaced in association with other high-profile figures. It is also worth noting that Sasso was in a relationship with the celebrated singer SZA, further solidifying his place in the public consciousness. His story has woven itself into the narrative of a generation, influencing fashion, art, and culture.

The recent news of Sasso's departure from 10.Deep has prompted reflection on the brand's legacy and the impact that Sasso has had on the industry. The separation is not a reflection on his talents, as some of his former colleagues have pointed out. While the separation is definitive, it is also a time for a reflection of the years of dedication and passion that he poured into a company.

In contrast to the fast-paced world of fashion and music, Sasso's personal life is kept private. However, he made news headlines in 2021 when it was revealed that he had been in a relationship with the famous R&B singer, SZA. This relationship generated public interest and, in turn, added to his visibility. However, the focus remains on the impact of his work. As Sasso carves his path, the legacy of 10.Deep continues to evolve.

The influence of Scott Sasso extends to the cultural sphere, particularly given his involvement in the life of such a prominent personality as SZA. Their relationship garnered public interest. This is a reminder that his influence stretches far beyond streetwear. Sassos story is one of vision, dedication, and a willingness to explore new horizons.